Online visibility has become the main tool for businesses to stand out within their industry. In this way, they become the perfect choice for potential consumers, who are constantly searching and comparing services and products on the internet.
Double-edged sword: How business-to-business customer acquisition strategies are evolving
Regardless of the company or professional’s activity, the internet is currently the primary source of new customers. It is known that over 70% of consumers do online searches before buying or hiring a new service or product, so the credibility a brand offers online can be one of the factors that most influences its profitability.
In response to this situation, the number of advertisers on ad platforms has been rapidly increasing to try to attract the maximum number of potential customers. Consequently, there is currently a situation “approaching saturation,” as several digital marketing specialists indicate. Therefore, strategies that aim to address concerns and create real interactions between companies and customers, popularly known as organic strategies, have had to be reinforced.
LEADD, a company dedicated to connecting customers with businesses, has revolutionized traditional marketing strategies and manages to optimize the time of companies to directly contact customers interested in their service or product.
LEADD: Optimizing the time and resources of businesses
The company mentions that time is money in businesses. When sales departments only manage cold or burned-out contacts, people often lose motivation, and more time is spent on follow-ups that rarely convert into new customers. As a result, the profitability of the sales department is lower. By managing interested contacts, companies can increase their profitability rates by more than 30% in most cases.
As technology advances, the internet will continue to be the largest source of new customers. Achieving conversations and interactions between companies and customers will be an essential element in the growth of businesses.
Media Contact
Company Name: LEADD
Contact Person: Adna
Email: Send Email
Country: United States
Website: https://www.leadd.net/en